Why Millennials Buy
All demographic cohorts, including Millennials, buy not because you offer the lowest price. What matters instead? Read on and see.
Mind Your "P’s and Q’s" (Updated August, 2018)
Reviews matter when your guests make their purchase decision. How much? A lot. Here's why.
The Transparent Web for the Hotel Industry
The Transparent Web is what I call how your customers view you and your brand online. This presentation shows what I'm talking about.
