Learning How to Fail
I read two thought-provoking pieces this weekend about how companies can succeed in the digital economy, but how they often fail to do so. The first, from the Wharton School…
Can You Market Test Your Time and Money?
Testing how well you're spending your time and money matters, as a NY Times interview suggests.
Do A/B Tests Worry You?
A/B testing doesn't need to be scary. Here are some tips to get you started with A/B testing.
4 Steps to Improve Your Landing Page's Performance
Landing pages. Where it all begins. Or sometimes ends. Here's how to get more of the former and less of the latter.
Ultimate A/B testing case study roundup (Small Business E-commerce Link Digest – June 25, 2010)
A roundup of excellent A/B testing case studies.
