When does marketing become sales? (Guide to Small Business Ecommerce Strategy)
The internet has blurred the lines between sales and marketing. Possibly forever. And, hopefully, for you.
The birth of search engine distribution (Guide to Small Business Ecommerce Strategy)
Google adds a search box within it search results for some businesses. Is Google now a distribution channel as well as a marketing channel?
Landing Page Optimization: The definitive guide to testing and tuning for conversions (Book Review of the Week-ish)
Tim Ash's "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" belongs on your bookshelf.
