Inside Google's Multi-Channel Funnel Reports
Google Analytics offers new Multi-Channel Funnel Reports. Tim Peter Thinks looks at the Multi-Channel Funnel Reports in more detail.
Measuring The Value of Your Site Content
Want to know what content works for driving conversions and transactions? Here's one way to find out.
Drilling Down on Online Marketing Effectiveness in Google Analytics
Custom Reports in Google Analytics can help you measure your online marketing effectiveness. Tim Peter Thinks looks at one report that works particularly well.
What Your Online Marketing Dashboard Should Look Like
How well are you tracking your online marketing and e-commerce activities? Can you tell at a glance what's working and what isn't? Here's one way to do it.
When is a falling conversion rate OK?
Want to grow your conversion rate? Of course you do. But when is it OK to have your conversion rate shrink? Thinks takes a look.
