The Desert Island Library: 6 Essential Modern Marketing Books
What books couldn't you live without? Here are 6 essential book for any online marketing library.
Budgeting Your Online Marketing? Stop Trying to Predict the Future | Biznology
Do you still plan your marketing budgets the old-fashioned way or by adding 10% on top of what you did last year? My latest Biznology post looks at a better alternative.
Thinks Out Loud Episode 3: What Do Your Customers Need?
Now that you know who you're marketing to and why, Thinks Out Loud looks at what you actually do to get your customers' interest.
Apple vs. Samsung vs… You?
Apple and Samsung are slugging it out in court. How does it affect your business? Here are a few ideas.
What You Can Learn from Apple's Maps Mess
Apple's Maps mess underscores the core rule for any product. What's that rule? Read on and see.
