Google Closes the Gate on Marketers (Thinks Out Loud)
Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that…
Digital Reset is Here (Thinks Out Loud 461)
This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to share the news that my…
Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
Google may have just told marketers they can never use AI to create content. Or... maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI…
Here We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456)
So, the economy has been going through it over the last couple months — and especially over the last week in particular. That’s a plain fact. But it’s more than…
What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…
