Will Google's mobile payment option drive more sales?

It’s long been taken as Gospel that offering more payment options online improves conversion rate . It makes sense, logically. Yes, some customers will buy from you despite the number of payment options you offer – no matter how many or how few – but some customers may not have that much choice in how to pay, particularly in a tough economy.

Does anyone know if the same is true offline? Google is about to offer mobile payments offline , according to Mashable:

“…mobile device users will be able to tap a physical map point — the now-iconic Google Places point — to pay with their mobile device in lieu of credit cards or cash.”

Have you had success with alternative payment types offline? Are you – or your customers – interested in mobile as a payment type? I’d love to hear about it. Drop me a line or post your experience in the comments.

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E-commerce , e-commerce , ecommerce , Google , google , Google Place Page , mobile