Small Business Ecommerce Link Digest – May 16, 2008

Happy Friday, friends of thinks . Here’s the ecommerce and internet marketing strategy ideas shaking the web this week:

• As a follow-up to yesterday’s review of competitive analysis techniques , Linda Bustos from GetElastic pointed out SEODigger, a cool tool for competitive research . Also look at how to track intellectual assets as a competitive analysis technique .
• Staying with keeping track of what’s happening with customers on the web – whether someone else’s or your own – ReadWriteWeb YouTube adding demographic data about who’s watching your videos. If you’re using YouTube as a way to promote your products/services, this is a very handy feature.
• Past posts keep rearing their (hopefully not so) ugly heads. Internet marketing rock star and friend of thinks , Mike Moran reviews Tim Ash’s Landing Page Optimization . You can read the thinks review here .
• Finally, as regular readers know, I’m a big fan of Twitter . BusinessWeek is too, looking at why Twitter matters . Internet legend Howard Rheingold gives further evidence, detailing how Twitter journalism evolved during the Virginia earthquake . And Toby Bloomberg of Diva Marketing interviews Zappo’s CEO Tony Hsieh about using Twitter to grow their brand . Coolness.

Enjoy your weekend, everyone. Look forward to seeing you next week here on thinks . Miss something this past week? Subscribe today and get thinks delivered to your favorite feed reader.