Change everything. Really…
Google announced a new multivariate testing tool the other day, allowing marketers to test different copy, graphics, layout, what-have-you on their landing pages. For free. Amazing. While ignoring, for a…
Google announced a new multivariate testing tool the other day, allowing marketers to test different copy, graphics, layout, what-have-you on their landing pages. For free. Amazing. While ignoring, for a…
I read Web Worker Daily pretty regularly. I think it provides fascinating insight into where we're heading as both an online and general business community. But "where we're heading" takes…
As a follow-up to Tuesday's post, check this out. The most telling paragraph for my tastes: "Unfortunately, most media conglomerates view these flurries of support for a failed pilot as…
Steve Rubel points to a recent AdAge article describing where marketers are putting their money these days. Established players such as email and search still dominate, though social media is…
I think not. Robert Young at NewTeeVee has an interesting post discussing why the News Corp./NBC joint venture is going to put GooTube on the ropes. Robert is not, alas,…
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