One more point about “click here” as link text…
I forgot to mention one point in my earlier post about appropriate link text. Brian Clark’s original point, that you should tell customers what you want them to do , is incredibly valid. Customers often need direction. Whether “click here” is the right direction is another matter, though. Note the home page for Future Now, Inc. , a company that markets its ability to improve conversion rate. Not a “click here” in sight. Do you think I’m missing something?
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[…] — Tim, does this answer your question?] Technorati Tags: calls to action, click here, clickthrough rates, conversion rate, copyblogger, […]
[…] — Tim, does this answer your question?] Technorati Tags: calls to action, click here, clickthrough rates, conversion rate, copyblogger, […]