Does Google checkout increase conversion?
Marketing Vox says so. Of course, you know what I suggest. A/B test to see for yourself what's best for your business. A 10% lift is nothing to sneeze at.…
Is Digital Marketing a Core Skill for Today’s Marketers? (Updated 2018)
The skills you need as a marketer change every year. Should you worry about adding digital to the mix? Read on and find out.
Happy New Year!
Just a quick note to wish all my friends a Happy New Year! Here's to making 2009 everything you want it to be. I know everyone's predicting some doom and…
Click: What Millions of People are Doing Online and Why it Matters (Book Review of the Week-ish)
Bill Tancer's Click examines customer intent. Is it worth it for your business? Read on and find out.
Blogging from the Bold
I picked up a Blackberry Bold the other day - a Christmas present to myself - and now am trying out BB Meta Blog to post from the phone. Look…
