9 Must-Read Mobile Strategy Posts: E-commerce Link Digest

ZOMG, Big Thinkers ! It’s gorgeous outside! No, seriously. I don’t know about where you are, but here in the Northeast, we’re enjoying some of the most beautiful weather of the year. So, do me a favor: Go outside. Soak up a little sun and fun with your friends and family. And once you’ve done that, then c’mon back and check out these 9 must-read mobile strategy posts. Enjoy:

1. First off, you simply cannot miss this astute analysis from Benedict Evans on why the smartphone is the new sun . Thought-provoking read. Providing just one example of what Benedict is getting at, Mobile Commerce Daily explains how mobile payments will help us become more mobile . I’ve often said we’re still in the early days of digital transformation. These posts help underscore why.
2. Along those same lines, Brian Solis offers up a great presentation on SlideShare about “The Inevitability of a Mobile-Only Customer Experience” that’s well-worth checking out.
3. And as yet more evidence of where we’re heading, Marketing Charts points out that mobile is now more than three-quarters of Facebook’s ad revenues . Yep.
4. Skift, a regular contributor to our Hospitality Marketing Link Digests, makes the Friday list with these 8 charts that show the state of mobile video around the world .
5. BuzzFeed New reports that Target is rolling out a new pilot program to track customers in stores .
6. Despite all these changes — or maybe because of them — you really want to check out Andrew Schulkind’s recent Biznology webinar, “Why Your Website Matters and How to Make It Matter More” that I helped host. Great stuff.
7. Mike Moran highlights the content marketing book you should not miss in his review of Mark Schaefer’s “ The Content Code: Six essential strategies to ignite your content, your marketing, and your business.”
   I completely agree with Mike; you simply should not miss this book.
8. Continuing this week’s theme, I rounded-up the 7 key digital marketing trends this summer, the top posts of July , for you.
9. And given the massive disruption enabled by digital generally, and mobile specifically, it’s entirely fair to ask, “Is Your Business Screwed?” which is just what I did in a recent episode of Thinks Out Loud , our weekly e-commerce and digital marketing podcast . Definitely worth checking out.

If you’re interested in learning more, make sure to check out these “6 Major Stories About Millennials and Mobile Commerce” these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series , including these “8 Amazing E-Commerce Posts Winning this Week” , these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays” , and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here .

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

• 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
• The Secrets Behind “It’s All E-commerce” for 2014
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56