15 Colossal Content Marketing Insights to Kick off Your Week
Hey, Big Thinkers
! Hope you’ve had a terrific weekend. Why not take a few minutes to review these 15 colossal content marketing insights to kick off your week? Enjoy:
- CMO.com offers up “These 5 Charts That Show The State Of Content Marketing Today.”
- In a series of posts, the team here at Thinks explained “Content Marketing: We’re All Publishers Now” and talked about “Why Content Marketing Matters” in a recent podcast episode. In all, these help illustrate why “Content is Still the King.”
- CMS Wire has a great piece that explores “Why Adobe Believes in User-Generated Content Marketing” you’ll definitely want to review.
- Marketing Charts pulled together research that uncovers useful stats titled, “Content Marketing: Research Reports & Videos/Podcasts Said Effective but Difficult.”
- Continuing with the visual theme, eMarketer highlights how, increasingly, “Marketers Rely on Visual Content for Social Platforms.”
- Similarly, the Nieman Journalism Lab quotes Facebook’s Nicola Mendelsohn, who says “Your News Feed will likely be ‘all video’ in five years.”
- On a highly related note, industry analyst Benedict Evans posits that “Video is the new HTML.”
- Each of these items helps underscore this “2016 Top Trend: Make Room For Mobile Video.”
- These trends aren’t just limited to B2C marketers. Marketing Charts also has data that shows “B2B Content Marketers See Bigger Role Coming For Social and Video.”
- Adding to that conversation, MarketingProfs offers this look at “B2B vs. B2C Content Marketing: Stuff You Need to Know” that you’ll definitely want to review.
- Once you create your content, of course, you’ll want people to see it. To help, Social Media Today listed “3 Ways to Get Influencers To Share Your Content.”
- And, of course, search plays a key role. Which is why these “Eight ways content marketing and SEO can work together” from ClickZ made it onto this list.
- Not seeing the results you’re looking for? Direct Marketing News has a great piece to help you “Discover a Fix for the Content Blues.”
- Similarly, the fine folks at CMO.com offer these tips on “Why Your Content Is Missing The Mark.”
- And finally, over at the Future of Commerce blog they’ve outlined a set of insights on “How to Get People to Consume Your Content in a Noisy World” that you might want to check out.
If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here .
You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:
(And, yes… you can hire me to speak at your next event , too).
Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:
- 6 Mobile Commerce and Strategy Insights: E-commerce Link Digest
- Content is Still the King
- The Digital Strategy Myth
- Why Mobile Payments Will Rule
- 2016’s Top Trends: Make Room For Mobile Video
- Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
- Mobile is So Much Bigger Than You Think (Thinks Out Loud Episode 140)
- It’s Not “Mobile First.” It’s “Customer First.”
- 8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest
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