11 Exceptional E-commerce Posts from the Past Week: E-commerce Link Digest
Just got back from New Orleans last night Big Thinkers , so I hope you won’t mind if we skip the setup and just jump straight into these 11 exceptional e-commerce posts from the past week that we’ve pulled together for you. Enjoy:
- Leading off, ComputerWorld reports that “Google revs its A.I. engines.” We also put together this collection featuring “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that you’ll definitely want to check out.
- We’ve got a ton of great content marketing tips for you this week, Big Thinkers . For starters, CMO.com offers “These 5 Charts That Show The State Of Content Marketing Today,” while eMarketer has data that shows “Social Media Engagement, Content Marketing Prove Key in Canada.” Somehow I suspect that ain’t just true in Canada.
- Marketing Profs provides this look at “B2B vs. B2C Content Marketing: Stuff You Need to Know” that’s really cool. And Marketing Charts unveils data that says “B2B Content Marketers See Bigger Role Coming For Social and Video.” Pretty useful stuff.
- We recently rounded-up these “11 Data-Driven Marketing Insights” and “9 Must-Read Personalization Insights to Start Your Week Off Right” that you won’t want to miss.
- Of course, you need quality data to make both your personalization and overall data-driven marketing efforts work. CMO.com spoke with Naomi Le Get who says, “Accuracy is Needed For Data-Driven Marketing To Work,” while a study outlined by Marketing Charts shows that “2 in 3 US Execs Say Inaccurate Data Harms Customer Trust.” Sounds about right to me.
- Business2Community wrote “Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The E-commerce Industry” while we got more granular and looked at “What Mary Meeker’s 2016 Internet Trends Report Really Means for Your Business” in an episode of our Thinks Out Loud e-commerce and digital strategy podcast the other day.
- Speaking of e-commerce, Marketing Charts put together this data, “Consumers Rank Their Most Important Features of A Great E-Commerce Site,” that you’ll want to review.
- eMarketer recently took a look at “How to Make Multichannel Marketing Work”
- Forbes answered a fairly important question the other day when they asked “Does Your Business Really Need A Mobile App?” Short answer: “No.”
- A post from here on Thinks collected “10 Must-See Marketing Posts from the Past Week” and these “13 Near-Perfect Posts Featuring Future Marketing Trends” for you.
- And finally, we’ll round out this set of 11 exceptional e-commerce posts from the past week for you with a survey from Marketing Charts that asked, “As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?” As it happens, I took a shot at answering that question this past week on Thinks Out Loud with “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.” Great stuff all around.
If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here .
You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:
(And, yes… you can hire me to speak at your next event , too).
Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:
- 6 Mobile Commerce and Strategy Insights: E-commerce Link Digest
- Content is Still the King
- The Digital Strategy Myth
- Why Mobile Payments Will Rule
- 2016’s Top Trends: Make Room For Mobile Video
- Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
- Mobile is So Much Bigger Than You Think (Thinks Out Loud Episode 140)
- It’s Not “Mobile First.” It’s “Customer First.”
- 8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest
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