10 E-Commerce Trends Worth Watching: E-commerce Link Digest
Hey, Big Thinkers
! Hope you’re enjoying some glorious autumn weather wherever you may be. Before you get back to the grind on Monday, be sure to check out these 10 e-commerce trends worth watching. Enjoy:
- Despite the fact that Broadband is a “core utility” like electricity , according to a recent White House report, new information reported by The Verge shows the US is falling behind the world on LTE speeds . That’s a real problem as we look to develop and grow our economy in the coming years. It also highlights where we might find the next generation of great web-enabled companies of the future (hello Singapore and South Korea).
- Finish Line’s executive vice president and chief omnichannel officer, Imran Jooma, says “Make mobile personalized, localized and timely for success with millennials.” Good advice.
- According to Marketing Charts, “Marketers Say Video’s Effectiveness Is Increasing. Which Content Types Are Working?” An excellent question.
- We looked at “Why Mobile Payments Will Rule.”
- Mobile Commerce Daily asks, “Do ride-sharing app partnerships drive revenue, awareness for brands?”
- Quartz uncovers why the best entrepreneurs are like brilliant artists in these four ways .
- Search Engine Land explains “How Google Now, Siri & Cortana Predict What You Want.” The answer? Data, data, and more data.
- A Swrve executive talks about “how to marry mobile with location for bricks-and-mortar advantage.”
- Emarketer asks “How Much Revenue Does Email Drive?” and provides a pretty good answer too.
- And, finally, on the latest episode of Thinks Out Loud , our weekly e-commerce and digital marketing podcast, we took a deep look at “Mobile Websites: Responsive, Adaptive, and RESS, Oh My” You should be sure to check it out when you get a chance.
If you’re interested in learning more, make sure to check out these “8 Brilliant E-Commerce and Digital Marketing Trends” these “7 Spectacular Digital Marketing Trends” and other entries from our E-commerce Link Digest series , plus these 8 Awesome August E-commerce Insights: The Top Posts of August, 2015
And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here .
You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:
(And, yes… you can hire me to speak at your next event , too).
And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:
- 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
- The Secrets Behind “It’s All E-commerce” for 2014
- The Zen of Digital Marketing Strategy
- 7 Steps to E-Commerce Heaven
- Today and Tomorrow: Mobile and The Changing Customer Journey
- Mobile Makes E-commerce Even More “Frictionless”
- Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56
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