Warning: Early adopters may get hosed…

Twitter disappeared today . So much for its e-commerce potential . Who knew in advance? Apple “iPwnd” the first iPhone customers . OK, they’ve backtracked, but, jeez, what a miserable thing to do.

The downside of the bleeding edge is the whole “bleeding” part. Moral: Your cutting edge customers shouldn’t end up shredded to ribbons.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here .