6 Great Weekend Reads: E-commerce Link Digest

Looks like this is going to be a great weekend here in the Northeast. Hope you get a chance to enjoy the fall weather. But, when you’ve got some downtime, you might want to take a few minutes and check out these 6 great weekend reads. Now, let’s get on with the list:

1. Marketing Charts shows that mobile neared 40% of organic search traffic in Q3 . Um… wow. It’s no secret that mobile’s getting really huge, but that’s a really big number.
2. eMarketer shares new research showing position is huge for smartphone search ad click-through rates (CTRs) , which leads Search Engine Land to ask whether bigger iPhones are better for paid search . The answer, for right now, is no. But the trend bears watching in detail
3. FutureCommerce gets it right by saying every customer is a mobile customer . Given research that shows 66% of tablet shoppers leverage mobile during path to purchase , I don’t expect this to change anytime soon. All that said, I don’t expect e-commerce will kill retail , as long as retailers, marketers, and merchants recognize the trends and work to support their customers effectively in all channels.
4. I made a similar point in this week’s Thinks Out Loud episode, which looked at what happens when “It’s All E-commerce” goes wrong .
5. GetElastic has a cool “Pinfographic” (cute, eh?), showing the link between Pinterest and e-commerce and also offers great insights on the benefit of using Pinterest’s rich pins . As Saks’ director of social media, Qianna Smith, told Luxury Daily Pinterest boards should be extension of merchandising . Good reading.
6. Another great Luxury Daily article shows streamlining Web sites leads to increased e-commerce . That shouldn’t shock anyone. But it’s worth keeping an eye on.

Have a great weekend, Big Thinkers . And don’t forget to catch up on these “In Case You Missed It: 10 Posts from the Archives,” last week’s Link Digest post, “8 Potentially Game-Changing Trends,” the “8 Crucial Marketing and E-commerce Posts: The Top Posts from September,” and the rest of the E-commerce Link Digest series .

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here .

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

• What Your Customers Expect from Mobile and E-commerce in 2014
• The Secrets Behind “It’s All E-commerce” for 2014
• Should Marketers Really Trust Google in 2014?
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56